The Opportunity

Saudi Arabia has 13.2 million insured employees.
43% are heading toward chronic disease.

Each high-risk employee costs SAR 8,500/year in healthcare and lost productivity. That's a SAR 48 billion problem — and nobody has built a Saudi-native, clinically-backed solution to prevent it. Until now.

SAR 17.8B

Preventable claims annually

70%

Of chronic disease costs are avoidable

0

Saudi-native platforms solving this

Slide 01 — The Problem

Three crises converging at the same moment

Obesity at 23.1%, premiums tripling, and no local solution. The corporate math is brutal.

1,500-employee company today:
─────────────────────────────────────
Annual insurance premiums:      SAR 6.8M
Absenteeism (4.2 days avg):    SAR 1.9M
Productivity loss (15%):        SAR 3.4M
─────────────────────────────────────
Total cost of poor health:      SAR 12.1M/year

70% of this is PREVENTABLE.
That's SAR 8.5M that doesn't need to be spent.

Slide 02 — Why Now

Three tailwinds make 2026 the perfect moment

🏛️

Regulatory Push

Vision 2030 allocated SAR 180B to health sector transformation. Government is actively incentivizing what SARA does.

📈

Insurance Explosion

Health insurance market: SAR 42B (2024) → SAR 83B (2030). Insurers seeking wellness platforms to cut loss ratios.

🤖

Digital Health Surge

Digital health market: USD 4.4B → USD 15.3B by 2033 (13.2% CAGR). Wellness add-ons growing at 18.52% CAGR.

Slide 03 — Market Size

TAM → SAM → SOM

SAR 170B+

TAM
Health + Insurance combined

SAR 9.4B

SAM by 2030
Corporate Wellness (12% CAGR)

SAR 99M

SOM Year 3
40 employers + 3 insurers

SARA Year 3 SOM breakdown:
40 employers x 2,000 employees x SAR 1,200/yr  = SAR 96M
3 insurers x 15,000 members x SAR 300/yr       = SAR 13.5M
────────────────────────────────────────────────
Total Year 3 ARR:                                 SAR 99M (conservative)

Slide 04 — The Solution

One platform. Three beneficiaries. Measurable outcomes.

🔍

SARA ASSESS

44-condition health risk assessment across 7 body systems. Generates personal SARA Score + employer population risk map. 15 minutes, Arabic-first.

🚶

SARA COACH

90-day lifestyle modification program. 5 pillars: Walking, Nutrition, Sleep, Mental Health, Community. Islamically grounded. Saudi-adapted.

📊

SARA INSIGHTS

Real-time employer and insurer dashboard. ROI in SAR. Risk reduction tracking. Insurance premium negotiation data. Board reports.

Slide 05 — Traction & Validation

What we have today that de-risks the investment

Clinical

Dr. Al-Ansari as co-founder — 30 years field-proven methodology
44-condition assessment framework from WHO-endorsed research
90-day program designed and deployment-ready

Market

Pricing stress-tested against SAR 4,511 avg premium
ROI model: 4x-12x return at SAR 100 PEPM
Gain-share model eliminates insurer risk

Community

138,000 Twitter followers = launch audience
Riyadh Walkers: 2,000+ active members = pilot group
100+ walking groups = grassroots distribution

"We have the clinical co-founder, the methodology, the market model, the brand, and the community. What we're raising now is the capital to build the product and run the pilot that turns this into an undeniable case study."

Slide 06 — The Moat

The co-founder no competitor can replicate

Dr. Salih bin Saad Al-Ansari — Clinical Co-Founder

30

Years in health promotion

WHO

Physical Activity Guidelines contributor

138K

Twitter followers

5

Published books

Assistant Professor, Family & Community Medicine — King Faisal University
Former Director General, School Health — Ministry of Education (10 years)
Founder, Riyadh Walkers — largest walking community in Saudi Arabia (2,000+ members, 24 neighborhoods)
Creator of the 44-condition framework linking walking to health outcomes
Creator of "Walking Deficiency Syndrome" thesis — chronic disease is solvable through movement

Slide 07 — Business Model

Dual revenue channel = faster profitability

EMPLOYER CHANNEL
Essentials:    SAR  50/employee/month
Pro:           SAR 100/employee/month  ← Target
Enterprise:    SAR 150/employee/month
Annual contract: SAR 600K - 3.6M per client

INSURER CHANNEL
Model A — PMPY:       SAR 200-400/member/year
Model B — Gain Share:  SAR 100 base + 20% of verified savings
Model C — Bundle:     SAR 150/member/year (wholesale)
One insurer deal = 10,000-50,000 members overnight

SAR 2.4M

Annual contract value
(2,000 employees @ Pro)

80%

Gross margin at scale

< 6mo

Payback period

Slide 08 — Financial Projections

Conservative, credible, grounded in market data

	Year 1	Year 2	Year 3
Lives on Platform	4,500	25,000	90,000
Employer Clients	3	6	15
Insurer Partners	0	1	3
Gross Revenue	SAR 3.2M	SAR 29M	SAR 99M
Gross Margin	65%	72%	80%
Operating Costs	SAR 4.8M	SAR 12M	SAR 28M
EBITDA	(SAR 1.6M)	SAR 17M	SAR 71M

Slide 09 — Go-to-Market

From zero to first client in 90 days

NOW → MONTH 3

Build & Pilot

Raise round. Build MVP (12 weeks). Deploy charity pilot.

MONTH 4-6

First Revenue

Pilot data → 3 employer clients. SAR 3.2M ARR.

MONTH 7-12

Insurance Channel

Gain-share model → first insurer = 10K+ members.

YEAR 2-3

Scale & Series A

SAR 29M ARR. Raise SAR 20M+ Series A.

Slide 10 — The Ask

Raising SAR 2-4M to prove it with data

SAR 2M

Pre-Seed
VCs / Angels / Accelerators

OR

SAR 4M

Seed
Vision 2030 / Government Funds

15-20%

Equity offered
SAR 20-26.7M pre-money

Allocation	Amount	Purpose
Product Development	40%	MVP: assessment engine + app + dashboard
Core Team (12 months)	30%	CTO + 2 developers + 1 sales lead
Sales & BD	15%	First 3 employers + 2 insurer conversations
Operations & Legal	10%	PDPL, CCHI, MOH alignment
Reserve	5%	Working capital

Slide 11 — Investment Thesis

Why this is a rare opportunity

01

Massive problem, no dominant local solution

USD 791M market growing at 12% CAGR. Existing players (Virgin Pulse, Optum) have zero Saudi cultural adaptation. SARA is built from the inside out.

02

The co-founder is the moat

Dr. Alansari's 30-year research, 138K+ followers, WHO recognition, and institutional relationships are locked to SARA. No competitor can replicate this.

03

Dual revenue = faster profitability

Employer + insurer simultaneously. One insurer deal = more revenue than 10 employer deals. Insurer channel scales faster and stickier.

04

Vision 2030 tailwind is structural

Not a trend — a national policy shift. SAR 180B committed to health transformation. SARA surfs a wave the government is generating.

05

Attractive exit landscape

Regional acquirers (Bupa Arabia, Tawuniya, Aramco Medical) actively seeking preventive health platforms. Global wellness companies valued at billions.

Slide 12 — Vision 2030 Alignment

SARA is a Vision 2030 investment

Vision 2030 Goal	SARA's Contribution
Quality of Life Program	Measurably improves employee wellbeing scores
Health Sector Transformation	Reduces chronic disease burden on hospitals
Workforce Productivity	Cuts absenteeism and presenteeism
Digital Health Transformation	Saudi-native AI health platform
Saudization	Arabic-first, culturally calibrated, locally built
Healthcare Cost Reduction	Direct impact on SAR 42B insurance market
Non-Oil GDP Growth	HealthTech SaaS — zero oil dependence

"SARA is not asking Vision 2030 to fund a startup. SARA is asking Vision 2030 to fund one of its own strategic objectives."

Slide 13 — Target Investors

Who we're talking to

TIER 1 — DIRECT APPROACH

Fund	Why SARA Fits
SVC (Saudi Venture Capital)	SAR 500K-2.4M range, healthtech priority
Jada Fund of Funds (PIF)	SAR 4B fund backing Vision 2030 sectors
Flat6Labs Riyadh	SVC + Jada backed, SAR 2.4M + acceleration
Health Sector Transformation	MOH direct grants for digital health

TIER 2 — STRATEGIC

Investor	Angle
Saudi Aramco (Wa'ed)	First client + investor
STC Ventures	Digital health portfolio
Bupa Arabia	Strategic insurer partner
Riyad Capital	Healthcare fund

Appendix — Due Diligence Data

Key data points, sourced

Metric	Value	Source
Saudi corporate wellness market 2024	USD 791.8M	IMARC Group
Saudi corporate wellness market 2030	USD 2.5B	Ken Research
Saudi health insurance market 2024	SAR 42B	Bupa Arabia
Saudi health insurance market 2030	SAR 83B	Bupa Arabia
Avg annual premium per person 2024	SAR 4,511	Argaam
Projected premium per person 2030	SAR 9,500	Argaam
Insured individuals in Saudi Arabia	13.2 million	CCHI
Obesity rate (15+ years)	23.1%	GASTAT 2024
Overweight population (15+ years)	45.1%	GASTAT 2024
Digital health market CAGR	13.20%	IMARC
Wellness/telehealth add-on CAGR	18.52%	Mordor Intelligence
Dr. Alansari Twitter followers	138,794	X / Twitter
Dr. Alansari published books	5 books	Saudi HPC

Saudi Arabia has 13.2 million insured employees. 43% are heading toward chronic disease.